00:21.71
retailjosh
So a couple years ago ah we were like trying to change all these things in my company. Um and we were trying to come out with this new offer and the mistake that I made was I immediately went and I hired a really expensive copywriter like. really really really expensive oh my gosh ah and anyway it ended up being you know a really good experience with this person. They were brilliant. We understood our customer better and all of these things but here was the problem. We went to this copywriter. We knew we wanted to change like how we were getting customers and we knew we wanted to change. Um some of the even the offer that we had but we didn't know the offer yet. We didn't actually know what we wanted to sell and so. The actions that were good actions didn't produce the results that we wanted have you ever done that in your business where you maybe did some things you like I know that this should be a really good thing but it. Didn't produce the thing that you thought it would why does that happen? Um, so that's what I wanted to dive into is talk about. Um, why do why does? Sometimes the right things not work out like we want. Um, so I'm prepping this talk and and so some of this is coming from this talk that I'm prepping for. Um, but it's really a sentence that I want to communicate and then I want to break it down in the best possible way. So you're ready here's the sentence we want to focus want to focus on the right things. So we want to focus we want to focus on the right things we want to focus on the right things in the right order so you catch that nuance there sometimes it's so easy for us to immediately start jumping to. Ah, we you know we look at someone that we aspire to be like and we start looking at all the things they do and we go in. We try to copy their tactics. Let's say that the tactics are the right things. But what if we are doing it in the wrong order what if we haven't. You know they're doing something where they have this established relationship with their customer but we haven't done that yet. We haven't laid the foundation and therefore the act the tactics. The things that we're doing aren't going to give us the same results as the person who did things in the right way.
05:51.51
retailjosh
So let's break down those 3 areas number one focus we need to finally start to focus on the areas we want to grow and None of the best ways that we can do this um is by tracking you track numbers you you track? What's working what's not. And as simple as this may be ah but take this and apply this to your business track track things and stop doing the things that aren't working and try to start doing more of the things that do work. Stop doing the things that aren't working I had someone recently they had these this these social posts that they were. They had a ton of followers but they weren't getting any engagement when I looked and for none they had been doing the exact same style post and I'm like you've been doing this for none and you're not gaming traction. Um, why didn't we stop doing this three months and one week ago you know once we saw that thing wasn't working. We could have stopped it and experimented to see what our audience would resonate with um so its first is focus and then it's focus on the right things. You know last week I talk about like where to analyze conversion and I'm gosh that framework by the way I'm I'm so excited about it I showed it to my friend Tara who owns um Ruthie Grace she's been on this a lot I teach my class manifest with her and she was like blown away by it. And so I'm excited to share a lot of that with you in the in the future but a lot of us you know, like think of it like having this pyramid we're at the bottom we have things like the site function and then we move to connection and then we move to some like superpower type things how you serve your customer and then we get to these like complicated robust you know. Analyzing and you know, really optimizing the site this is around like personalization and the things that you get at when like if you download really complicated companies lead magnets. You'll see they talk about these complicated things and those are good things. But for those of us that don't have the. Base of our conversion pyramid taken care of where it is focusing on the wrong things we don't need to have you know all these pieces taken care of if we haven't focused on the foundation. None so first we focus then we focus on the right things. Ah, which typically you know you can always start with your customer and the problem that you solve for them and then focus on the focus on the right things in the right order just like I talked about you know you don't want to jump ahead and and start taking care of problems that ah you know.
11:27.67
retailjosh
Or even doing really good activities but that aren't aren't being done in the right in the right order instead. We want to really focus on the things that are going to move the needle to the things that move the needle I'm like kind of going in circles here. Ah, we want to focus on what moves the needle in the area that the needle needs moving because that makes sense it kind of took me a minute to get that sentence out. But if were working on like establishing a relationship with our customer. We don't need to copy the tactics explicitly of the person that has a solid relationship with their customer. So I hope that this is helpful am I I'm doing a ah talk soon I'm going to really dive into what this looks like and you know what more of the right things are if you are interested in hearing that training that where I'm really going to get into when I talk about the right things I want to teach exactly what that is. Um, and so you know we'll dive into this more join my Facebook group. That's a great place to start. The link will be in the show notes. But I'm glad that you're here hope that you found this valuable as always subscribe leave a cont leave a review. That's so helpful in helping us reach more retailers. So. Ah, grateful for you. Glad you're here and I'll see you next time.
