Reinventing Retail: Heather Orscheln on Evolving, Scaling, and Staying Authentic

Title:
Reinventing Retail: Heather Orscheln on Evolving, Scaling, and Staying Authentic

Description:
In this episode of the Retail Initiative Podcast, host Josh Orr sits down with Heather Orscheln of Revel Boutique to explore her inspiring journey of retail reinvention and growth. From starting as a consignment store in a small Missouri town to building a thriving brick-and-mortar and online boutique, Heather shares invaluable insights for every retailer looking to scale and succeed in today’s market.

Heather discusses:

• How she evolved her business from consignment to a curated boutique.
• Strategies for scaling in a small town by building community connections.
• The power of focusing on your ideal customer and letting go of what doesn’t fit.
• Transitioning from live sales to a robust e-commerce platform.
• The importance of prioritization and saying “no” to grow your business.

Whether you're a seasoned retailer or just starting out, this episode is packed with actionable advice to help you adapt, grow, and connect with your audience in meaningful ways.

Connect with Heather:

• Website: shoprevelboutique.com
• Instagram: @shoprevelboutique
• Facebook: Revel Boutique

Resources from Josh:

• Learn more about Josh’s company and how he helps brick-and-mortar retailers grow online: madebycapital.com
• Free resources, trainings, and downloads: madebycapital.com/podcast/
• Schedule a free strategy call with Josh: madebycapital.com/schedule/
• Follow Josh on Instagram: @RetailJosh

Tune in to this episode and discover how to adapt and thrive in retail—no matter your starting point!