How Tucker Brown Transformed a 40-Year-Old Family Business into a Modern Retail Brand

What happens when a legacy retail business makes the bold move to evolve? In this episode of The Retail Initiative Podcast, Josh Orr sits down with Mamie Brown from Tucker Brown to talk about her journey in transforming a 40-year-old family business into a modern retail brand.

She shares:
✅ The big move from Lubbock to Fort Worth and how it reshaped their business
✅ How Western fashion trends (thanks to Yellowstone) created new opportunities
✅ The power of e-commerce and why they expanded beyond brick-and-mortar
✅ Balancing tradition with growth without losing brand identity
✅ The lessons learned from scaling a multi-generational retail business

Whether you're navigating change in your retail business or looking for inspiration on how to grow while staying true to your brand, this episode is packed with insights!

Connect with Josh:

📲 Learn how Josh helps retailers grow online: madebycapital.com
📩 Free resources, trainings, and downloads: madebycapital.com/podcast
📅 Schedule a free strategy call with Josh: madebycapital.com/schedule
📷 Follow Josh on Instagram: @RetailJosh

Connect with Tucker Brown:

🛍 Shop their collection: TuckerBrown1986.com
📷 Follow them on Instagram: @TuckerBrown1986