How Tara Austin Grew Ruthie Grace into a Retail Powerhouse (And What She’d Do If She Had to Start Over)

Retail has changed—so how do you stay ahead? In this episode of the Retail Initiative Podcast, Josh sits down with Tara Austin, the founder of Ruthie Grace, to unpack the shifts in consumer behavior, social media, and marketing strategies that impact boutique owners today.

Tara shares:

• The unexpected shift that made Ruthie Grace rethink its entire strategy
• Why relying on organic social media isn't enough anymore
• The #1 mistake retailers make when scaling beyond $300K
• How to balance inventory, financial literacy, and paid ads for long-term growth
• Her honest take on shutting down a business and what she learned from it

If you’re a retailer looking to scale, this episode is packed with actionable insights you don’t want to miss.

Connect with Josh:

💻 Learn more about how Josh helps retailers grow online: madebycapital.com

🎧 Free resources, trainings, and downloads: madebycapital.com/podcast/

📅 Schedule a free strategy call with Josh: madebycapital.com/schedule/

📲 Follow Josh on Instagram: @RetailJosh

Connect with Tara & Ruthie Grace:

Listen to Tara’s previous podcast episode with Josh: https://courses.madebycapital.com/podcasts/retail-initiative-2/episodes/2148415476

🛍️ Shop Ruthie Grace: shopruthiegrace.com

📲 Follow Tara: @taragraceaustin

📲 Follow Ruthie Grace: @ShopRuthieGrace